Good Relations India (GRI) has been awarded the mandate for Radio City 91.1FM. GRI will be responsible for Radio City's corporate and brand visibility; for their station properties and brand campaigns across the 20 markets that the radio station is present in.
Deepak Kanulkar, COO, Good Relations India said, "At GRI we firmly believe in providing strategic input to our client partners, which complement in achieving their business objectives. We lay a lot of emphasis on insights that are a result of intellectual interactions with people across target audiences and not just process static information available in the public domain. This was clearly reflected in our proposal, which is what has helped us bag this prestigious account."Rana Barua, executive vice president and national head- programming and marketing, Radio City 91.1FM said, "The year gone by has seen us roll out a far more city specific strategy across each of our markets. For this to be truly effective, it is critical that our initiatives in each city be duly leveraged across our key audiences through a multi-pronged communications approach. This calls for a more robust thrust on PR and communications. For this, we have zeroed in on Good Relations India as Communications Partner after a multi-agency pitch featuring some of the nation's best Communication Specialists. GRI was the right choice because they matched our expectations in terms of getting beneath the skin of the account and understanding our communication objectives."