Goafest 2009: "Customers are looking for assurances:" M&M's Goenka

Goafest 2009 formally began with the Media Conclave held at the venue on Thursday afternoon. The theme for this year's conclave was "Making the Best of the Slowdown," which saw large attendance from marketers who participated as speakers.Dr Pawan Goenka, president (automotive sector), Mahindra & Mahindra, spoke about how India was better positioned to deal with the downturn due to the inherent Indian mindset of frugality.