Global BBDO study: Indians more optimistic towards financial future
With the recession having posted significant damages on consumer confidence around the world, BBDO India conducted a study Trading Up, Trading Down which looks at the ways in which brands can respond to marketing challenges post a recession. The study, which takes into account 15,000 consumers across 15 markets, shows a clear difference in sentiment between consumers in the west and those in Asia.
by Campaign India Team
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