GKB Opticals has assigned its creative duties to Law & Kenneth Saatchi & Saatchi. The agency's Kolkata office will handle the account it won post a multi-agency pitch. The mandate is to handle GKB Opticals’ portfolio of brands across mainline and digital marketing communications.
Naveen Mishra, VP - marketing, GKB Opticals, said, “It gives us immense pleasure in announcing our partnership with Law & Kenneth Saatchi & Saatchi to take forward our creative mandate in sync with GKB values. GKB is poised at the precipice of a very exciting stage of growth in new-age digital India. And we are confident that Law & Kenneth Saatchi & Saatchi will successfully deliver a clear vision for the brand on its journey ahead.”
Devraj Basu, SVP and GM, Law & Kenneth Saatchi & Saatchi, said, “One of the biggest forerunners in the optical brands roster, GKB Opticals have shaped their growth around trust, goodwill and product innovation - values that we resonate with the most. And of course, the eye-wear/care market in India finds itself on the threshold of new ideas and disruptions. So we are really keen on doing some exciting work for the brand.”