Genesis BCW to handle Sleepwell's PR mandate

Genesis BCW has won the public relations duties for Sleepwell post a multi-agency pitch. Sleepwell is the flagship brand of Sheela Group, that produces a portfolio of mattresses and home comfort products. 

 

Sumit Sehgal, CMO, Sheela Foam, said, "It is with great enthusiasm that we announce our partnership with Genesis BCW. The agency brings on board deep subject knowledge and media agnostic capabilities. Together, we are confident that we will succeed in enhancing brand influence for Sleepwell across the market.”

 

Deepshikha Dharmaraj, CEO, Genesis BCW, said, “Being an industry leader in its space, Sleepwell has successfully struck the perfect balance between the latest technological developments and customers’ needs. We are delighted to embark on a partnership with such a bold brand like Sleepwell and look forward to helping them move people through our creative approach, integrated strategy and delivery of real, measurable impact.”