Campaign India Team
Jan 04, 2012

GEC Ratings: Colors moves back to number two spot in Week 53

Star Plus continues to rule, Sony slips to number three

GEC Ratings: Colors moves back to number two spot in Week 53

 

In Week 53, as per the TAM Peoplemeter, Star Plus continued as the leader among Hindi GECs with 325 GRPs, although it dropped from 344 GRPs in Week 52.

Colors moved up to the number two spot, on the back of Colors Golden Petal Awards and Balika Vadhu. The channel registered 256 GRPs in Week 53, as compared to 218 in Week 52.

Sony slipped to the number three spot, inspite of moving up from 235 GRPs in Week 52, to 240 in Week 53.

Zee TV fell from 208 GRPs to 194 in Week 53.

Sab earned 113 GRPs (122 in Week 52); Life OK 74 GRPs (87 in Week 52); Imagine 72 GRPs (67 in Week 52); Sahara One 35 GRPs (39 in Week 52).

The top ten programmes of Week 53 were:

Rank Channel Programme Air Date TVR
1
Star Plus

Saathiya Saath Nibhana

27/12/11
6.01
2 Star Plus Diya Aur Baati Hum    27/12/11 6.00
3 Colors

 

Colors Golden Petal Awards

25/12/11 4.98
4 Colors

Balika Vadhu 

28/12/11 4.92
5 Star Plus

Big Star Entertainment Awards 11-12

31/12/11 4.63
6 Star Plus Ek Hazaron Mein Meri Behna Hai  27/12/11 4.33
7 Sony Entertainment TV

C.I.D

30/12/11 4.19
8 Star Plus Yeh Rishta Kya Kehlata Hai  27/12/11 4.12
9 Star Plus

Is Pyaar Ko Kya Naam Doon

27/12/11 4.09
10 Sony Entertainment TV

 

Crime Patrol

30/12/11 3.91

Source: TAM Peoplemeter System
TG: CS 4+ yrs
Market: Hindi Speaking Market
Period: Wk 53 (Dec 25 to Dec 31) 2011

Source:
Campaign India

Related Articles

Just Published

50 minutes ago

Nescafe looks to spread optimism

Watch the film conceptualised by McCann Worldgroup India here

2 hours ago

MediaMonks appoints Karan Amin as creative head in ...

Last full time role was with Cheil India where he was head of digital creative

2 hours ago

Mondelez positions Cadbury ChocoBakes Cake as the ...

Watch the film conceptualised by Ogilvy here

2 hours ago

Sir John Hegarty would like to see you. Yes, you

A new VR initiative by BBH gives creatives access to advice and general wisdom from the ad legend.