Dentsu India has bagged the creative mandate for FundsIndia.com following a multi-agency pitch. FundsIndia is an online portal that offers investment advice and solutions.
CR Chandrasekar, co-founder and CEO, FundsIndia, said, "We were looking for a partner to nurture and grow our brand promise, and help us scale our communication and go-to-market plans. Team Dentsu India impressed us with their deep consumer insights and their ability to craft simple and crisp messaging.The team also demonstrated a strong understanding of underlying media RoI. This can be of immense help in performance marketing for brands such as ours. We are very excited to be partnering with Dentsu India and look forward to a great association that takes FundsIndia to a category leadership position. We aim to keep delighting our customers through high-quality investment advisory and compelling platform experience.”
Simi Sabhaney, CEO, Dentsu India, said, “We are absolutely delighted to partner FundsIndia in their journey to create a successful brand in the financial services industry.”
FundsIndia had rolled out a campaign in December 2015 conceptualised by Happy Creative Services.
Dentsu India was formerly known as Dentsu Communications.
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