Campaign India Team
Nov 02, 2015

FoxyMoron bags Aéropostale's digital mandate

Brand to enter India through partnership with Arvind Lifestyle Brands

FoxyMoron bags Aéropostale's digital mandate
FoxyMoron has bagged the digital duties of Aéropostale for the Indian market. The account was won following a multi-agency pitch and will be handled by its Bengaluru office.
 
The brand is set to open its first store this month in New Delhi, informed an agency statement. The US-based Aéropostale, Inc has partnered with Arvind Lifestyle Brands to enter the Indian market. In the US, the brand is billed as a specialty retailer of casual apparel and accessories, targeting teenage audiences.
 
Sumit Dhingra, COO, Arvind Lifestyle Brands, said, "India as a market has seen huge potential on the digital front; and hence bringing Aeropostale to India meant associating with experts in social media content generation. We are excited to partner with the best in the segment and we are sure that FoxyMoron will be able to synergise with our marketing efforts and build the much needed awareness about the brand amongst our target audience in India."
 
Pratik Gupta, co-founder and director – new business and innovations, FoxyMoron, said, "What excites us about partnering with Aéropostale, is that the brand wishes to appeal to the audience that is young, fun and sporty – very close to what we are as an agency. For a youth-centered brand, a robust digital strategy is a must. Our mandate includes the launch of the brand, as well as sustaining the excitement for the brand post it. Nothing excites us more than having Aéropostale as one of the first brands to propel the wheels of our Bengaluru office. We could not have asked for a better start!"
 
 
Source:
Campaign India

Related Articles

Just Published

6 hours ago

Spotify expands access to its ad inventory with ...

Streamer confirms rollout following its upfronts earlier this year.

6 hours ago

Indegene buys BioPharm for $106 million to boost ...

The Omnicom Health Group company’s acquisition will help the Indian firm’s adtech capabilities at a time of increasing disruption in the pharmaceutical sector.

6 hours ago

Gen X: The bridge generation will drive $5.7 ...

Born between 1965 and 1980, the trillion-dollar consumer cohort still flies under the marketing radar—despite Asia housing 61% of them, with China alone at 37%.

6 hours ago

Grey’s global CEO Laura Maness departs

The role will not be replaced. Maness announced her exit at a town hall in New York.