FoxyMoron has bagged the digital duties of Aéropostale for the Indian market. The account was won following a multi-agency pitch and will be handled by its Bengaluru office.
The brand is set to open its first store this month in New Delhi, informed an agency statement. The US-based Aéropostale, Inc has partnered with Arvind Lifestyle Brands to enter the Indian market. In the US, the brand is billed as a specialty retailer of casual apparel and accessories, targeting teenage audiences.
Sumit Dhingra, COO, Arvind Lifestyle Brands, said, "India as a market has seen huge potential on the digital front; and hence bringing Aeropostale to India meant associating with experts in social media content generation. We are excited to partner with the best in the segment and we are sure that FoxyMoron will be able to synergise with our marketing efforts and build the much needed awareness about the brand amongst our target audience in India."
Pratik Gupta, co-founder and director – new business and innovations, FoxyMoron, said, "What excites us about partnering with Aéropostale, is that the brand wishes to appeal to the audience that is young, fun and sporty – very close to what we are as an agency. For a youth-centered brand, a robust digital strategy is a must. Our mandate includes the launch of the brand, as well as sustaining the excitement for the brand post it. Nothing excites us more than having Aéropostale as one of the first brands to propel the wheels of our Bengaluru office. We could not have asked for a better start!"
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