The Asian Federation of Advertising Associations (AFAA) has confirmed that chief minister of New Delhi, Sheila Dikshit will inaugurate the event.
AFAA also confirmed the participation of four more speakers for AdAsia 2011. The list of speakers includes Michael Boneham - president and MD, Ford India, Deepa Prahalad – author, business strategist and consultant, Earl Wilkinson – executive director and chief executive officer, INMA (The International News Media Marketing Association) and Will Sansom - writer and consultant, Contagious Communications.
The number of confirmed speakers has reached 41. The tally is expected to reach 50. Prior to this, 37 speakers were finalised for the festival. The list included Akira Kagami from Dentsu, Droga5’s David Droga, Harish Manwani from Unilever, Indra Nooyi from Pepsico, Coca Cola’s Joseph V Tripodi, Vivaki’s Rishad Tobaccowala and Vikram Sakhuja from GroupM, etc.
More than 1,200 delegates are expected to attend the advertising, media and marketing gathering. The theme for the event is, ‘Uncertainty: The New Certainty’.
Madhukar Kamath, group chief executive officer and managing director, Mudra Group and chairman of AdAsia 2011, said, “When we pitched this theme two years ago, we didn’t know that this theme would become more apt when we’ll hit the D-day. The theme is a statement of what people in advertising, marketing, and media are operating in.”
AdAsia takes place from 31 October to 3 November 2011 in New Delhi.