Fossil Group appoints Carat to handle media

Carat Context has bagged the media duties of Fossil Group post a multi-agency pitch. The American watch and lifestyle company represents a luxury fashion brands in India which include Skagen, Armani Exchange, Diesel and Michael Kors among others.

 

Paul Ruban, gead - GTM (Go To Market), Fossil India, said, "We are delighted to have Carat handling our Fossil account in India. Besides the strengths of the teams that Carat has in India through the Dentsu Ageis Network, we are glad to have an agency that has a pan Asia presence. This will allow us to be consistent in our message and execution across various communication channels in the APAC region"

 

Joydeep Raha, CEO, Carat Context, “We are truly honoured that Fossil saw value in our integrated strategic approach and aligned its business with us. We look forward to leveraging the Network’s strengths across all media to deliver a wholly connected solution for Fossil.”   

 

The Fossil Group account will be handled by the Bengaluru teams of Carat Context and iProspect.

 

Kartik Iyer, president - media brands, Dentsu Aegis Network, said, “We look forward to working with Fossil and take it from strength to strength in the market. With Dentsu Aegis Network’s integrated approach and capabilities of delivering end-to-end solutions, we are confident of enabling strong connects with ambitious youngsters in India.”