Campaign India Team
Jan 13, 2011

FOOD First ties up with international distributors for content

Food first is a channel dedicated to food that will soon be launched by the Real LifeStyle Network.

FOOD First ties up with international distributors for content

 

FOOD first, a 24 by 7 channel dedicated to food, that will be launched soon by the Real Lifestyle Network has announced its partnership with international content distributors to acquire exclusive content. 
The two major distributors it has signed up with include Shine and Optomen. Shine has distributed shows like MasterChef Australia and Optomen, meanwhile consists of a programme list that consists of celebrity chef Gordon Ramsay and Hollywood Star Gwyneth Paltrow amongst others.
 
Commenting on the tie ups, Manisha Tripathi, business head, Real Global Broadcasting Pvt. Ltd., said, “Our strategy for FOOD first is to work with like-minded production houses that create programming that naturally fit our brand’s premium positioning.  This strategy has led us to explore partnerships with world-class production houses like Shine and Optomen.  With such remarkable content partners on board, viewers can look forward to a great line-up of international programming on the channel, along with the best in home-grown productions.”
 
The HD (high-definition) ready channel, FOOD first, is scheduled to be launched in early 2011. 
Source:
Campaign India

Related Articles

Just Published

9 hours ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

14 hours ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

14 hours ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

14 hours ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.