Fiama Men has announced the appointment of cricketer Shubman Gill as brand ambassador.
To highlight this association, the brand has rolled out a campaign conceptualised by Brand David and produced by Caffeine Films LLP, to showcase how young men are approaching shower routines.
Sameer Satpathy, divisional chief executive, personal care products business, ITC, said, “Looking and feeling good both are at the core of grooming today. Every individual has a different perspective, be it the choice of grooming products or their shower preferences. Fiama Men is at the forefront of this new wave of grooming and feeling good that truly begins in the shower. The new charcoal and grapefruit gel bathing bar and shower gel, designed to elevate the everyday bathing experience, tap into the shower mood of young men. Fiama Men with Shubman Gill as the new shower ambassador is set to enrich grooming experiences.”
Aarti Desai, creative director, Caffeine Films LLP, said, “The category for Men’s soap can be pretty clinical and vanilla. We wanted to create a mood of freshness with a whole lot of fun added to it and to see Shubman Gill having a blast in the shower.”