Fever FM, since its launch, has been consistently topping the RAM charts and ruling the listeners’ heart with its differentiated content offerings. Part of the fastest growing radio network in the country, Fever FM instantly became the destination station for the country’s youth, with a listenership of over 27 Million. With the first ever acquisition in the history of radio – Fever Chennai, the launch of Fever Hyderabad and 7 stations in UP, Fever FM expanded its footprint from 4 to 13 cities and stations, with a clear metro focussed approach. For over 8 years in Delhi and for over 3 years in Mumbai, Fever FM has been the undisputed leader in listenership scores. In Bangalore, Fever FM has been the Number 1 non-Kannada station for over 5 years. The RAM domination of the stations across markets is a testimony to the leadership it commands when it comes to listenership scores.
Innovation is key to differentiation
Over the years, the brand has kept innovation at its core, driving thought leadership and introducing a variety of content (music and non-music) across genres. Be it radio dramas, sports, CSR or Bollywood, Fever has truly re-defined how the radio industry views entertainment.
The pioneers of radio dramas
The station has pioneered the concept of radio dramas and re-packaged great epics like Mahabharata, Ramayana, Gandhi, Bose, Shiva, BalGopal and Jai Bajrangi for today’s youth. The launch of Mahabharata, with a powerful starcast comprising of Shilpa Shetty Kundra, Shatrughan Sinha, Shakti Kapoor, Vivek Anand Oberoi, Shaan and Rahul Dev was truly a spectacle. A production of this scale and grandeur, and a star cast of such stature had never been witnessed in the radio industry before!
Powering the sports revolution
Fever FM has been powering the sports and IPL revolution in the country with partnerships with the biggest franchises across Delhi, Mumbai, Bengaluru, Kolkata and Chennai since 2008. Not just cricket, the brand also partnered with leagues and franchisees across hockey, football, kabaddi, badminton, and even F1 with campaigns centred around giving listeners ‘Money Can’t Buy’ experiences.
The biggest CSR initiative on Radio
Fever Voice of Change (FVOC) is the biggest CSR initiative in the history of radio. The core objective of the initiative is to bring about a ‘demonstrable change’ in society and in its spirit, stays true to its tagline “Bakwaas Band BadlaavShuru”. FVOC over the last 4 years has impacted 1 lac plus lives and has been associated with celebs like John Abraham, Varun Dhawan, Gautam Gambhir and Yuvraj Singh amongst others. The biggest testimony to this has been PM Narendra Modi’s tweet lauding Fever FM’s latest campaign #PlasticSeBreakUp, against single use plastic.
While offering the wide array of differentiated content to the listeners, the brand has stayed true to its core - offering the best of Bollywood & contemporary hit music.
The bouquet of differentiated content, in the music and non-music space, along with star RJs like Picture Pandey, Love Coach Rahul Makin & SuperwomaniyaStutee, truly make Fever FM – ‘Entertainment Ka Baap’!
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The agency has been working on the account since 2004