Campaign India Team
Nov 16, 2016

FCB Ulka bags creative mandates from Merino Group

To handle ATL, BTL and digital of Merino Laminates, Furniture and ready-to-cook brand Vegit

FCB Ulka bags creative mandates from Merino Group
FCB Ulka has bagged the creative and strategy mandate for three businesses under the Merino Group – Merino Laminates, Merino Furniture and Vegit (a ready-to-cook foods brand). The mandates were won following a multi-agency pitch with scope covering ATL, BTL and digital. 
Merino Laminates was founded in 1981 and is present in more than 60 countries. 
Rohit Ohri, group chairman and CEO, FCB India, said in a statement that the agency's new creative mantra (First Create Behaviour) and its new planning protocol (Brand Bedrock) were debuted at this pitch. 
He added, "The other debut was that of our new regional leadership team, Debarpita Banerjee (president North and East), Surjo Dutt (NCD) and John Thangaraj (executive planning director). This win is very special because it’s testimony to the fact that we have a winning team and great tools that will help us better partner our clients going forward.”
Banerjee said, “­­­­­­­­­­­­­­­­­­­This is an exciting, even though a bit nascent side of the decorative market. This space throws up immense potential and allows fresh thinking, giving us a chance at category creation. We are sure to land at some great work.”


Campaign India

Related Articles

Just Published

17 hours ago

Facebook removed 7 million Covid-19 misinformation ...

The social-media network has shed light on the scale of the coronavirus misinformation problem, with posts related to fake cures among the millions it has removed over recent months.

17 hours ago

Spikes Asia brings awards forward to February 2021

Inaugural Spikes Asia Creativity Report will also be released as the awards move to become an early regional benchmark in the leadup to Cannes Lions.

18 hours ago

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy

1 day ago

Amazon shows ease of selling on platform

Watch the films conceptualised by Ogilvy here