Online retailer Fabfurnish.com, which bills itself as a ‘home store’, has awarded its media duties to ZenithOptimedia.
The e-store, which retails furniture, furnishings, décor items and kitchenware, had announced the appointment of Bang In The Middle as its creative agency earlier this month. Fabfurnish.com commenced operations in March 2012.
Vaibhav Aggarwal, co-founder, FabFurnish.com, said, “We are delighted to have ZenithOptimedia as the media partners for our media launch. It is their thorough understanding on dot com brands in India, and their holistic approach to reaching all consumer touch points that made us decide on ZenithOptimedia.”
Navin Khemka , managing partner, ZenithOptimedia, added, “The marketplace in India is changing. We, at Zenith, are totally geared up to this challenge as companies are trying to expand the market base to an evolved Indian consumer. We are confident about achieving the desired RoI for FabFurnish.com going forward."