Indian entries from McCann Erickson, TCC Chennai and Leo Burnett are in the race for metals at The Internation Food and Beverage Creative Excellence Awards (FAB Awards) 2013.
McCann's shortlist is the entry Yamaraj for Zara in the Guerilla Marketing category, while Leo Burnett’s 'Happy Sparrows' for McDonald's Happy Price Menu is in the running in the Packaging Design category. TCC Chennai's entry 'Dhool Tucker' for Boost has been shortlisted in the Viral category.
View the Yamaraj campaign here
FAB has also announced that McDonald’s has been named the 2013 Brand of The Year. The brand bagged 13 nominations across various categories this year.
This is the only award that is announced in advance and is based on the number of nominations McDonald's has achieved this year, across creative and effectiveness awards.
Neeraj Nayar, president, FAB Awards, said, “McDonald's truly deserves this accolade for an outstanding year of creative excellence across several communication disciplines and markets. Their outstanding nominations are from the UK, Sweden, India, USA, Canada, Indonesia and range from TV Advertising, Integrated, Collateral and Sales Promotion to Packaging Design."
The 2013 FAB Awards winners will be announced at a ceremony on 30 May in London.
To promote the awards, a print campaign consisting of seven print ads has been created. Three of the seven have been released.
View the ads here:
Credits (for the print campaign)
Copywriter: Naz Nazli & Rob Welch
Art Director: Naz Nazli & Rob Welch
Creative Director: Billy Faithfull
Photographer: Andy Gallacher
Post Production: Joanne Stubbs, Andy Gallacher & Tomek Drozdowski
Design: Tomek Drozdowski & Stein Olsen
Stylist-Make Up: Bridget Lee
Client: Neeraj Nayar, The FAB Awards