Evolve Digitas wins e-commerce mandate for Oxyglow Herbals
Account won post a multi-agency pitch
Nov 08, 2021 09:58:00 AM | Article | Campaign India Team
Evolve Digitas has won the e-commerce mandate for natural beauty products brand, Oxyglow Herbals.
As per the mandate, the agency will contribute to the brand’s expansion plans across various marketplaces, including Amazon and Flipkart. It will also cater to the brand’s e-commerce content operations, including product listings and marketplace management, to name a few.
The account was won post a multi-agecny pitch and will be managed by agency’s NCR office.
Rachit Gupta, managing director, Oxyglow Herbals, said, “We are confident that Evolve Digitas is the perfect partner considering their sharp data-led approach that will help us bring our initiative and beauty products to a wider audience. Evolve Digitas was highly recommended to us, and to our delight, in a very short period, we have discovered exactly why! Their strategic thinking, experience, speed-to-market products, and efficiencies have completely impressed us. We are pleased to work closely with Evolve Digitas”.
Aparna Gupta, managing director, Evolve Digitas, said, “We expect to meet and exceed the mandate entrusted to us by Oxyglow Herbals and strive to make brands valuable to the world. One of our biggest strength is making luxury and beauty brands more robust and will also help upscale its business. We are looking forward to using our capability of integrating data, creativity and technology to support Oxyglow Herbals to achieve their business and brand goals”.