Advertising Marketing Media
Eularie Saldanha
Mar 30, 2021

Every brand that advertises in Mumbai or Delhi will also advertise in Dubai: Prashant Panday, Mirchi

After a nine-month break in the UAE, Radio Mirchi returns for South Asian listeners across MENA. Prashant Panday, MD and CEO, Mirchi takes us through the brand’s plans, which include launches in new markets

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

Adani seeks single agency for INR 600-crore media overhaul

4 Adani seeks single agency for INR 600-crore media overhaul

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

6 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Johny Lever features in KFC’s new Feastival campaign

7 Johny Lever features in KFC’s new Feastival campaign

How Perfetti’s marketing formula endures amid India’s changing tastes

8 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

9 India’s quick commerce surge exposes a discipline gap for marketers

Winners of Agency of the Year 2025-South Asia announced

10 Winners of Agency of the Year 2025-South Asia announced

Related Articles

Mobilise opens Dubai office to expand regional B2B capabilities
Advertising
Dec 04, 2025
Campaign India Team

Mobilise opens Dubai office to expand regional B2B ...

Trends and Mirchi launch ‘Tumne Maari Entry’ wedding season campaign
Advertising
Nov 26, 2025
Campaign India Team

Trends and Mirchi launch ‘Tumne Maari Entry’ ...

Mobavenue approves INR 100 crore raise for expansion and technology
Advertising
Nov 25, 2025
Campaign India Team

Mobavenue approves INR 100 crore raise for ...

In the news this week: Arrow, Cadbury Dairy Milk Silk, Gujarat Titans, Honey & Dough, Radio Mirchi
Advertising
Sep 20, 2022
Campaign India Team

In the news this week: Arrow, Cadbury Dairy Milk ...

Just Published

Rajkummar Rao and Traya underline internal health for lasting hair growth
Advertising
1 hour ago
Campaign India Team

Rajkummar Rao and Traya underline internal health ...

The new campaign focuses on the importance of internal health in addressing long-term hair loss concerns.

ChatGPT goes desi: Aspiration, accents and AI ambition
Marketing
1 hour ago
Campaign India Team

ChatGPT goes desi: Aspiration, accents and AI ambition

OpenAI’s first India push makes AI sound local, accessible and aspirational, but creative choices reveal gaps between cultural intent and execution.

Paramount launches hostile $104 billion cash bid to take over Warner Bros
Media
18 hours ago
Reem Makari

Paramount launches hostile $104 billion cash bid to ...

Totalling $25 billion higher than Netflix’s bid, analysts say whichever company ultimately secures WBD will gain a decisive advantage in the streaming wars.

Advertisers are watching Australia’s teen social media ban
Marketing
19 hours ago
Drew Benvie

Advertisers are watching Australia’s teen social ...

Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.