Campaign India Team
Oct 08, 2013

Everest bags creative duties of Pantaloon Fashion and Retail

No pitch involved; agency also handles retail chain More from the Aditya Birla Group

Everest bags creative duties of Pantaloon Fashion and Retail

Everest Brand Solutions has been given the creative mandate for Pantaloon Fashion and Retail, a part of the Aditya Birla Group (Nuvo). There was no pitch involved. Everest also handles the account of the retail chain More from the Group.

The account will be handled by Everest’s Mumbai office.

Pantaloon has a pan-India presence and houses over 100 brands at its stores. The group had said it would invest around Rs 150 crore to carry out expansion and renovation plans this financial year.

The marketing communication mandate will be print-led, informed an Everest official.

On the appointment, Shital Mehta, CEO, Pantaloons Fashion Retail, said, “Everest are a young and energetic team and they will be a good match for us at this point of time since we are poised for substantial growth in market share and revenue in the multi-brand retail industry. We were looking for a team who could provide a new perspective and put in the necessary effort as a partner to take the brand to the next level.”

Gaurav Chakravarty, head, marketing and loyalty, Pantaloons Fashion Retail, said, “We believe Everest will work with us as partners in building our brand equity.We welcome them on board and look forward to working on some great campaigns together.”

Dhunji S Wadia, President, Everest, said, “We are happy to increase our presence with the Aditya Birla Group. There is great joy when existing clients repose their faith in us with additional business. We are delighted to get an opportunity to work with Pantaloons. It’s a sharp and aspirational brand. Besides, it’s always a pleasure to work with a company whose business is also about creativity and fashion.”

Rahul Jauhari, NCD, Everest, said, “It's always a lot more fulfilling when an existing client gives you more business. We are delighted that the Aditya Birla Group has entrusted us with Pantaloons. We look forward to creating some visible magic with them.”

Also read: Pantaloons launches 'Colours of the season' campaign

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