Everest appoints Ashish Medhekar as EVP, head for Mumbai

Everest Brand Solutions has appointed Ashish Medhekar as executive vice president and head-Mumbai operations. He comes from Dentsu where he was vice president.

He has worked for various agencies including Contract Advertising and Rediffusion DY&R. He has handled brands including Airtel, Citibank, Colgate, HCC, HDFC Bank Credit Cards, Lavassa, Nivea skincare, Philips, Thomas Cook's 100% holidays, Sony Entertainment TV, Southern Comfort and Suzlon.

"We at Everest are pleased to welcome Ashish, a passionate, experienced team player to the core team. He will lead the Mumbai office and institutionalize consistent good quality work. Inducting top-of-the line leaders is part of our strategy to create a rich talent pool," said D Rajappa, president, Everest Brand Solutions.

Medhekar said, " I am impressed with the pace, vibrancy and collaborative team effort displayed at Everest. Maturing our relationship with the existing clients as well as new wins gives me the confidence to continue to deliver on the Everest promise of consistent great work for all the brands that we service."