Euro RSCG London has launched a new agency website whose content will be generated by the employees of the agency via Twitter hash tags. Content can be tweeted using the #eurolondon hash tag and employees will also be able to post content about news, jobs, culture and respective clients via specific hash tags.
The site also uses Google maps to highlight its network reach and to provide directions to the office, plus Linked In to access profiles of the management team.
Russ Lidstone, chief executive officer of Euro RSCG London, said, “The social web is fundamental for all businesses and their agencies today. With SoMe and digital at the heart of Euro RSCG it was only natural for our new website to reflect this.”
The new website’s concept was created and built in-house. A new social media policy was developed to provide guidance for employees.
Lidstone added, “As an agency we have utilised social media extensively across campaigns - for our own CSR programme One Young World and for brands such as Dulux globally. So this is simply about us walking the walk.”