Entries for the fiftieth annual D&AD Awards have been opened.
Work entered must have been commercially released between 1 January 2011 and 31 December 2011 and been produced in genuine response to a client brief. Submissions should be made in their original language.
The 2011 edition of the D&AD awards saw more work than ever from outside the UK. In 2002 just 22% of D&AD entries came from Latin America, Asia, Middle East and Africa – this figure rose to 34% of entries for 2011, showing the extent to which businesses from these countries want to benchmark their work against the best in the world.
In 2011, Japan led the Asian tally as it, scooped a total of 21 awards. Singapore came in second place with 18 followed by Hong Kong’s 12. India picked up six awards from D&AD in 2011 and according to a press release, “Indian creatives who are the ‘ones to watch’ as the standards of the work have improved consistently.”
On the 50th edition of the D&AD awards, Tim Lindsay, chief executive officer, D&AD, “The D&AD Awards in 2012 mark a watershed moment in our history. While D&AD was born fifty years ago at the heart of the UK advertising and design industries, we are now an organisation that has spread its wings globally, recognising that creative work competes in a global market and that, if the UK competes on that stage, we should set standards against the work from all the players on it.
She added, “The quality of work from across Asia has grown substantially over the past three years of D&AD Awards. Campaigns from across Asia have picked up Yellow Pencils over the past three years and we believe that this track record will encourage more work this year.”
D&AD has made the 50th edition of the awards, the most cost-effective to date. The awards cost from just £85 to enter.
For information on how to enter this year’s awards, visit www.dandad.org/50fwd.