Enormous Brands has bagged the brand planning and creative duties of ayurvedic food brand Kapiva.
The agency will be responsible for brand planning, designing strategy to achieve the business objective and also provide strategic counsel for content creation and amplification across mediums.
The account was won following a multi-agency pitch. Enormous' Mumbai office will handle the account.
Shrey Badhani, co- founder, Kapiva said, "We are thrilled to be partnering with Enormous Brands as we look to build out Kapiva into an enduring, differentiated brand. Enormous has a great track record of differentiated storytelling for challenger brands. They have a deep understanding of the urban millennial consumer and really understood the value proposition of Kapiva to our consumers. We also really enjoyed the interesting conversations with their diverse talented team over the past months."
Ashish Khazanchi, managing partner, Enormous Brands said "Kapiva is a brand born out of age-old practices of Ayurvedic nutrition made accessible for the modern families. It has its roots in tradition and yet fits into a modern household's life with innovative formats. Kapiva did exceedingly well in the last few years with peoples’ attention shifting to better nutrition and going forward, we'll look forward to building even higher relevance for the brand in the consumer's mind."