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Jun 26, 2008
Enfield urges young to 'Leave Home' and 'Enjoy the trip'
To support its latest product on the road, Thunderbird Twinspark 350 cc, Royal Enfield has rolled out a print campaign targeting young adults in metros between 25-35 years.Positioned as India's only cult brand, Royal Enfield's advertising is all about the imagery and the spirit of motorcycling, which is a deliberate move away from product feature-led campaigns that work well for the racy/sporty 100 cc bikes.
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