EFFIE 2012: 128 entries make the cut

Ogilvy & Mather leads shortlist with 31 entries, while McCann Worldgroup follows with 18 entries.

Nov 26, 2012 01:35:00 PM | Article | Campaign India Team Share - Share to Facebook

The Advertising Club has announced shortlists for Effie 2012 to be awarded on 4 December 2012. The shortlist features 122 entries from 26 entrants. This year, the first round of judging was held on 20 and 21 November in Mumbai and on 24 November in Delhi. Similarly, the final round of judging will also be held in both the cities. While the Delhi round of judging is scheduled of 26 November, the Mumbai leg is on 29 November.

In the shortlist announced, Ogilvy & Mather is leading the tally with 31 entries across categories, while McCann Worldgroup follows with 18 shortlisted entries. Lowe Lintas and Partners and Leo Burnett have 12 and 11 shortlists respectively.

Eight entries from JWT India have made the cut, while Taproot India and Draftfcb Ulka have five shortlisted entries. BBH India, DDB Mudra Group and Grey Worldwide have four shortlisted entries each. Mindshare, Saatchi & Saatchi and Rediffusion Y&R have three shorlists each, while Interface Communications, Jubiliant Foodworks, BBDO India and ABP One have two each.

Havas Worldwide India, Contract Advertising, Cartwheel Creative Consultancy, Jack In The Box Worldwide, Creativeland Asia, SohoSquare Advertising and Marketing Communications, Happy Creative Services, Law&Kenneth and Publicis Communications have one shortlisted entry this year.

 
THE ADVERTISING CLUB
EFFIE 2012 - SHORTLISTED ENTRIES 
CONSUMER PRODUCTS : A. COSMETICS AND TOILETRIES 
   
No.Campaign TitleName of Agency
   
1Vaseline- The Voice Of a nationBBH Communications India Pvt. Ltd
2An alarm clock for your skinDDB Mudra Group
3Go SleevelessInterface Communications (Draft FCB)
4Science in a tubeLowe Lintas and Partners
5Making Body The New FaceMcCann Worldgroup
6MTV VJ KIDNAPPED FOR AXE SHOWER GEL LAUNCHMindshare
7Pampers Good Morning BabySaatchi & Saatchi Pvt. Ltd.
   
CONSUMER PRODUCTS : C. OTHERS  
   
No.Campaign TitleName of Agency
   
1This Diwali, Don't Just Spend. Invest.BBH Communications India Pvt. Ltd
2Hard to ReachHavas Worldwide India
3WASTE TIME - Because you will never be young againJWT
4Tide Naturals Husband & WifeLeo Burnett
5Kill Mosquitoes. Kill Malaria.Lowe Lintas and Partners
6Making Whisper ScreamMcCann Worldgroup
7As Aamir steals light, Titan steals a march over competitionOgilvy & Mather
   
CONSUMER PRODUCTS : B. BEVERAGES / DRINK, CONFECTIONARY AND FOOD
   
No.Campaign TitleName of Agency
   
1Iss Diwali aap kisse kush karenge?Contract Advertising India Pvt. Ltd
2The World's Original Energy DrinkDRAFTFCB Ulka
3Katrina In A BottleJWT
4Har Mausam AamLeo Burnett
5KissanpurLowe Lintas and Partners
6When we made Anna take on Dhoni to win the teen BattleMcCann Worldgroup
7Coca-Cola Chorus : When Coca-Cola gave India its 2012 New Year CardMcCann Worldgroup
8Sprite Rasta Clear HaiOgilvy & Mather
9Have you earned it?Ogilvy & Mather
10Tayyari Jeet KiOgilvy & Mather
11Have you felt Silk lately?Ogilvy & Mather
   
SERVICES : A. TELECOM AND RELATED PRODUCTS
   
No.Campaign TitleName of Agency
   
1Fair alwaysDRAFTFCB Ulka
2No Getting AwayDRAFTFCB Ulka
3Building a Better NetworkGrey Worldwide (I) Pvt. Ltd
4"The Blue Bot"Grey Worldwide (I) Pvt. Ltd
5"Just 3G vs Reliance 3G"Grey Worldwide (I) Pvt. Ltd
6Baat sirf paison ki nahin hainJWT
7Upload Anything: How Aircel brought 3G up, close and personal to youthMcCann Worldgroup
8Network Campaign-the retellingof a classic taleOgilvy & Mather
9Har Ek Friend Zaroori Hota HaiTaproot India Communication Pvt. Ltd
   
SERVICES : B. FINANCIAL SERVICES  
   
No.Campaign TitleName of Agency
1Kotak Mahindra Bank Subbu 6%Cartwheel Creative Consultancy Pvt. Ltd.
2Even Gods can feel insecureJWT
3Kotak Assured Income Plan- Second IncomeJWT
4Providing homes for the migrant imaginationLeo Burnett
5Life Insurance in Just 10 MinutesLowe Lintas and Partners
6Aapke sachche AdvisorsOgilvy & Mather
7Be the Dad, Your dad never wasOgilvy & Mather
   
SERVICES : C. OTHERS
   
No.Campaign TitleName of Agency
   
1Koi Bhi Insaan Chhota Nahi HotaLeo Burnett
2Har Idol Ke Peeche Hote Najaane Kitne IdolsLeo Burnett
3Dispelling the Mastercard LieMcCann Worldgroup
4Satyamava Jayate- Managing A Billion ExpectationOgilvy & Mather
5'Undumb India'Ogilvy & Mather
6Poochne Main Kya Jata HaiOgilvy & Mather
7Discovering God's best kept secretRediffusion Dentsu Young & Rubicam Pvt.Ltd.
   
DIGITAL ADVERTISING (ONLINE/MOBILE COMMUNICATION) 
   
No.Campaign TitleName of Agency
   
1Being BondDDB Mudra Group
2Why this Kolavari DiJack in the Box Worldwide
3Online orderingJubilant Foodworks Ltd
4The Photographs CaseOgilvy & Mather
5The Date FillumOgilvy & Mather
6'Loving 'em Back"Ogilvy & Mather
7Har ek Friend Zaroori Hota HaiTaproot India Communication Pvt. Ltd
   
HEALTHCARE 
   
No.Campaign TitleName of Agency
   
1The Sweetest Thing You Can Tell A DiabeticLowe Lintas and Partners
   
B2B ADVERTISING 
   
No.Campaign TitleName of Agency
   
1Casino Grande- Media Buying Made ExcitingMcCann Worldgroup
2Drive into the Big LeagueOgilvy & Mather
   
DIRECT MARKETING 
   
No.Campaign TitleName of Agency
   
1The World's Youngest Job ApplicantBBDO India Pvt. Ltd.
2Pizza SignsJubilant Foodworks Ltd
3The Day You Were BornMindshare
   
DAVID V/S GOLIATH 
   
No.Campaign TitleName of Agency
   
1Taking on the 'dada' of the oral careGrey Worldwide (I) Pvt. Ltd
2Putting Some Body Back Into Body CareMcCann Worldgroup
3The Photographs CaseOgilvy & Mather
4Bosch : Genetically GermanOgilvy & Mather
5Wake Up To The Times of IndiaTaproot India Communication Pvt. Ltd
   
BEST ON-GOING CAMPAIGN 
   
No.Campaign TitleName of Agency
   
1Jaago Re!Lowe Lintas and Partners
2The First 7 StepMcCann Worldgroup
3Kuch Meetha Ho Jaaye- Cadbury Dairy Milk's growth story from 2005-2012Ogilvy & Mather
4Seedhi Baat No Bakwaas, Freshology- First Drink Then Think & Rasta Clear HaiOgilvy & Mather
5Yeh Badhiya haiOgilvy & Mather
6How Madhya Pradesh became Incredible In Incredible IndiaOgilvy & Mather
7The Ultimatebond- 20 years and Still Going StrongOgilvy & Mather
   
LENOVO TECH-DOERS AWARD 
   
No.Campaign TitleName of Agency
   
1Hippo MomlineCreativeland Asia Pvt. Ltd.
2Pass-Click-GoalJWT
3The Photographs CaseOgilvy & Mather
4Pampers Good Morning BabySaatchi & Saatchi Pvt. Ltd.
   
CONSUMER DURABLES : A. AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED
   
No.Campaign TitleName of Agency
   
1How Tata Motors knocked Maruti off the Mileage MountainDRAFTFCB Ulka
2LUVLowe Lintas and Partners
3Chalta Nahin Daudta HaiOgilvy & Mather
4A Long lasting Battery is a 'Life Saver'Ogilvy & Mather
5The Power of the Fourth WheelRediffusion Dentsu Young & Rubicam Pvt.Ltd.
   
CONSUMER DURABLES : B. ELECTRONICS GOODS
   
No.Campaign TitleName of Agency
1Voltas All Weather ACSohoSquare Advertising & Marketing Communications Pvt. Ltd.
   
CORPORATE ADVERTISING : SOCIAL CAUSE
   
No.Campaign TitleName of Agency
1Marks for SportsDDB Mudra Group
2You Read They LearnLowe Lintas and Partners
3Gifting India a Young HeartMcCann Worldgroup
4Vanquishing death by befriending lifeMcCann Worldgroup
5Women for WomenMcCann Worldgroup
6Springwel Sleep Exchange OfferSaatchi & Saatchi Pvt. Ltd.
   
INTEGRATED ADVERTISING CAMPAIGN - A (1-25)
   
No.Campaign TitleName of Agency
1Cadbury Mishti Shera ShrishtiABP One
2No Getting AwayDRAFTFCB Ulka
3Go SleevelessInterface Communications (Draft FCB)
4Taking on the religion called cricketJWT
5Putting the Break in Lunch BreakLeo Burnett
6Kill Mosquitoes. Kill Malaria.Lowe Lintas and Partners
7Making Body The New FaceMcCann Worldgroup
8MTV VJ Jose Kidnapped for Axe Shower Gel LaunchMindshare
9Satyameva jayate - Managing A Billion ExpectationsOgilvy & Mather
10THE PHOTOGRAPHS CASEOgilvy & Mather
11Drive into The Big LeagueOgilvy & Mather
12Har Ek Friend Zaroori Hota HaiTaproot India Communication Pvt. Ltd
   
CONSUMER DURABLES : C. OTHERS
   
No.Campaign TitleName of Agency
1Always HoyengaLowe Lintas and Partners
2DULUX : WHEN COLORS GOT AN ATTITUDEMcCann Worldgroup
   
RETAIL ADVERTISING
   
No.Campaign TitleName of Agency
16 (Retail)Happy Creative Services
2Putting the Break in Lunch BreakLeo Burnett
3Making the Happy Price Menu HappierLeo Burnett
4Open up a World of SpicesLeo Burnett
5Taking the Fast out of Fast foodLeo Burnett
6Diamonds Are Man's Best FriendLowe Lintas and Partners
7Sets You on FireOgilvy & Mather
   
CORPORATE ADVERTISING : A. CORPORATE REPUTATION
   
No.Campaign TitleName of Agency
1Thank You mom - Because the Toughest Job in the World is the Best Job in the WorldBBDO India Pvt. Ltd.
2Your Dreams are not yours AloneDDB Mudra Group
3Breathing Life into a Billion HeroesLaw & Kenneth Communications(I) Pvt. Ltd
4Winning Dispit Loosing the StarLowe Lintas and Partners
5Creating Opinion Leadership for a Hindi DailyMcCann Worldgroup
6Values Stronger than SteelOgilvy & Mather
7I Am MumbaiTaproot India Communication Pvt. Ltd
   
RURAL ADVERTISING
   
No.Campaign TitleName of Agency
1Pyaar se Suljhaye, Sar Na KhujlayeBBH Communications India Pvt. Ltd
2Tide Naturals Husband % WifeLeo Burnett
3Project "Swasthya Chetna" (Quest for Health)Ogilvy & Mather
4Ab Roshani Se Seecho... Desh Ki BuniyaadPublicis Communications Pvt. Ltd
   
REGIONAL ADVERTISING
   
No.Campaign TitleName of Agency
1Cadbury Mishti Shera ShrishtiABP One
2Recommended by SufferersBBH Communications India Pvt. Ltd
3Horlicks Oats - Bringing Life to OatsJWT
4when NESCAFE Sunrise owned the most momentous morning of the year in tamil naduMcCann Worldgroup
5Conquering the Kingdom of OatsMcCann Worldgroup
6AAROGYAM ANANDAM AASHIRVAADMcCann Worldgroup
7The Battle of BangloreRediffusion Dentsu Young & Rubicam Pvt.Ltd.


(Updated on 26/11/2012 at 6:36:11 PM)

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