Duroflex has announced the appointment of Virat Kohli as brand ambassador.
Through this association, Duroflex wants to bring out the importance of quality sleep in enhancing overall well-being. Along with this, Duroflex has also launched Neuma, a tech-enabled firmness adjustable mattress.
Mohanraj J, CEO, Duroflex, said, “As a brand with a long legacy and a leading position in the sleep solutions market, we, at Duroflex, are committed to taking our mission of driving the importance of good sleep to new heights. We are proud to announce our collaboration with Virat Kohli, who shares our passion for the importance of sleep. His is the perfect voice to help us carry this mission forward. With the launch of our new product Neuma, we are solidifying our promise to help India sleep better. Duroflex is excited for the journey ahead and is committed to providing innovative and effective sleep solutions to our customers while driving conversations around the role of sleep."
Mathew Chandy, CMD, Duroflex and sleep evangelist, added, "At Duroflex, we firmly believe that good quality sleep is an essential component of a healthy and fulfilling life. However, many of us tend to overlook the importance of sleep and its significance for our mental and physical well-being. We are delighted to have Virat Kohli as our partner in our mission to promote the importance of good sleep. Virat is the perfect ambassador for this cause, given his disciplined and healthy lifestyle. He truly resonates with our brand's mission of helping India sleep better for a fulfilling life. Together, we hope to create a conversation around the importance of good sleep and empower individuals to make sleep a priority for better health and wellbeing."
