Campaign India Team
Mar 15, 2022

Dunzo Daily assigns creative mandate to Humour Me

Account won post a multi-agency pitch

Dunzo Daily assigns creative mandate to Humour Me
Humour Me has bagged the creative mandate for Dunzo’s instant grocery delivery service Dunzo Daily. 
 
The account was won following a multi-agency pitch. 
 
The agency will handle the creative mandate for the FY year 2022-2023. Its mandate is to build the online and offline brand persona for Dunzo Daily in India.
 
Sai Ganesh, brand head, Dunzo, said, “Dunzo has always tried to stay relevant and innovative in reaching out to our evolving audience. We see ‘Humour Me’ as a strategic partner who connects with the brand ethos of Dunzo. Their unique approach and understanding of quick commerce business will enable us to co-create engaging brand campaigns."  
 
Dhruv Sachdeva, founder, Humour Me, said, “We are thrilled to partner with Dunzo Daily as their key brand and creative partner. Dunzo is already an iconic brand, therefore the bar has been set very high for us. It’s a matter of prestige for us to be bestowed with the honour of building from a place of legacy. From day one the leadership team at Dunzo and the team at Humour Me have had great synergy and a common vision for the future. We hope to take the brand to even greater heights and create some category defining work in the days to come.”
 
Dunzo Daily commenced operations in Bengaluru, with ad films featuring celebrities like Sunny Deol, Puneeth Rajkumar, Sunil Grover, and Karishma Kapoor. Along with Bengaluru, Dunzo Daily currently operates in Pune and Chennai, with a plan to expand to Mumbai and Delhi NCR soon.
Source:
Campaign India