Advertising
Steve Elrick
Jun 19, 2012

Direct from Cannes: Steve Elrick, BBH

A first-person report from the 2012 Cannes Lions International Festival of Creativity, filed by 'SpongeSteve Cannespants': Steve Elrick, regional executive creative director, BBH Asia Pacific.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Adani seeks single agency for INR 600-crore media overhaul

5 Adani seeks single agency for INR 600-crore media overhaul

Johny Lever features in KFC’s new Feastival campaign

6 Johny Lever features in KFC’s new Feastival campaign

Kinder Joy launches DC-themed Funko Pop! collection in India

7 Kinder Joy launches DC-themed Funko Pop! collection in India

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

8 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Livpure selects Weber Shandwick as communications partner

9 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

10 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Related Articles

Himanshu Saxena takes expanded mandate across Saatchi & Saatchi, BBH and Propagate
Advertising
2 days ago
Campaign India Team

Himanshu Saxena takes expanded mandate across ...

Cannes Lions tightens reins as AI blurs boundaries
Advertising
Jul 11, 2025
Vinita Bhatia

Cannes Lions tightens reins as AI blurs boundaries

Cannes Lions responds to criticism regarding inaccessible stage
Advertising
Jul 01, 2025
Charlotte Rawlings

Cannes Lions responds to criticism regarding ...

India’s six-pack makes Cannes Lions shortlist jury cut
Advertising
May 09, 2025
Campaign India Team

India’s six-pack makes Cannes Lions shortlist jury cut

Just Published

Tata Tea Agni uses AI storytelling to elevate rural homemakers’ narratives
Advertising
1 day ago
Campaign India Team

Tata Tea Agni uses AI storytelling to elevate rural ...

The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.

Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ for brand collaboration
Advertising
1 day ago
Campaign India Team

Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ ...

The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.

Virgio launches ‘Chic-Flix’ to link holiday films with fashion
Advertising
1 day ago
Campaign India Team

Virgio launches ‘Chic-Flix’ to link holiday films ...

The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.

American Eagle unveils ‘Great Jeans for Everyone’ in India
Advertising
1 day ago
Campaign India Team

American Eagle unveils ‘Great Jeans for Everyone’ ...

The India campaign features Ananya Panday and Lakshya as new global ambassadors.