Campaign India Team
Oct 28, 2021

Designer Sabyasachi Mukherjee is the latest to be trolled on social media

The designer's social media campaign for the 'Intimate Fine Jewellery' range hasn't been received well by netizens

Designer Sabyasachi Mukherjee is the latest to be trolled on social media
Designer Sabyasachi Mukherjee released a social media campaign titled 'The Royal Bengal Mangalsutra Collection' earlier this week for his new range of 'Intimate Fine Jewellery'.
Hours after the launch, the designer was trolled on social media as his collection was labelled 'cheap' by some, while a few even questioned the designer for less jewellery and more display of intimate wear. There were also calls to #BoycottSabyasachi. 
The campaign consisted of 21 posts on Instagram, featuring heterosexual, same-sex couples, as well as models dressed in intimate apparel wearing a mangalsutra. One of the pictures featured a model wearing a black bra and donning a bindi and a mangalsutra, while leaning against a shirtless man.
This follows Dabur taking down its Fem Bleach ad earlier in the week after a social media outcry. The ad showed two young women celebrating Karva Chauth which outraged netizens and saw Madhya Pradesh Home Minister, Narottam Mishra, urging the brand to withdraw its ad, failing which, it would face legal consequences.
Campaign India

Related Articles

Just Published

2 hours ago

Safety concerns rise as MDH and Everest spices face ...

The FSSAI will soon be initiating an inquiry after Hong Kong and Singapore banned the two spice brands for allegedly containing carcinogens.

2 hours ago

Times of India launches 'My City, My Art' challenge ...

Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.

4 hours ago

Goafest unveils 'age of adaptability' theme for 2024

A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.

4 hours ago

Google delays cookie deprecation again: APAC adtech ...

Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.