Designer Sabyasachi Mukherjee is the latest to be trolled on social media

The designer's social media campaign for the 'Intimate Fine Jewellery' range hasn't been received well by netizens

Oct 28, 2021 07:22:00 AM | Article | Campaign India Team

Designer Sabyasachi Mukherjee released a social media campaign titled 'The Royal Bengal Mangalsutra Collection' earlier this week for his new range of 'Intimate Fine Jewellery'.

Hours after the launch, the designer was trolled on social media as his collection was labelled 'cheap' by some, while a few even questioned the designer for less jewellery and more display of intimate wear. There were also calls to #BoycottSabyasachi.

The campaign consisted of 21 posts on Instagram, featuring heterosexual, same-sex couples, as well as models dressed in intimate apparel wearing a mangalsutra. One of the pictures featured a model wearing a black bra and donning a bindi and a mangalsutra, while leaning against a shirtless man.

This follows Dabur taking down its Fem Bleach ad earlier in the week after a social media outcry. The ad showed two young women celebrating Karva Chauth which outraged netizens and saw Madhya Pradesh Home Minister, Narottam Mishra, urging the brand to withdraw its ad, failing which, it would face legal consequences.