Designer Sabyasachi Mukherjee released a social media campaign titled 'The Royal Bengal Mangalsutra Collection' earlier this week for his new range of 'Intimate Fine Jewellery'.
Hours after the launch, the designer was trolled on social media as his collection was labelled 'cheap' by some, while a few even questioned the designer for less jewellery and more display of intimate wear. There were also calls to #BoycottSabyasachi.
The campaign consisted of 21 posts on Instagram, featuring heterosexual, same-sex couples, as well as models dressed in intimate apparel wearing a mangalsutra. One of the pictures featured a model wearing a black bra and donning a bindi and a mangalsutra, while leaning against a shirtless man.