Denver assigns digital mandate to Urbane Media
Account won post a multi-agency pitch
Jan 25, 2021 05:16:00 AM | Article | Campaign India Team Share -
Urbane Media has bagged Denver's digital mandate. The account was won following a multi-agency pitch and will be handled by the agency’s Delhi office.
The agency will focus on media buying, promotional campaigns, creating sustainable brand equity, and managing social media, SEO and ORM duties.
Saurabh Gupta, director - marketing and sales - Vanesa Care, said, “2020 was a year of considerable challenges with the traditional distribution channels taking a considerable hit due to Covid restrictions. Denver has always taken pride in being a first mover and is now focusing on e-commerce, leveraging on our strong growing digital presence. This pivot will help grow the overall business, increase our brand recall amongst our TG and allow us to dominate the digital landscape. As we partner with Urbane Media, we intend to kick off this mandate with a strong focus on social media, e-commerce, brand building, ORM and SEO."
Himanshu Mehrotra, co-founder and chief strategist, Urbane Media, added, “We are thrilled with this new partnership to come on board as the digital agency for Denver. At Urbane Media we believe in the power of performance driven brand building and are committed to ensuring Denver's digital growth."