Campaign India Team
Jan 25, 2021

Denver assigns digital mandate to Urbane Media

Account won post a multi-agency pitch

Denver assigns digital mandate to Urbane Media
Urbane Media has bagged Denver's digital mandate. The account was won following a multi-agency pitch and will be handled by the agency’s Delhi office.
 
The agency will focus on media buying, promotional campaigns, creating sustainable brand equity, and managing social media, SEO and ORM duties.
 
Saurabh Gupta, director - marketing and sales - Vanesa Care, said, “2020 was a year of considerable challenges with the traditional distribution channels taking a considerable hit due to Covid restrictions. Denver has always taken pride in being a first mover and is now focusing on e-commerce, leveraging on our strong growing digital presence. This pivot will help grow the overall business, increase our brand recall amongst our TG and allow us to dominate the digital landscape. As we partner with Urbane Media, we intend to kick off this mandate with a strong focus on social media, e-commerce, brand building, ORM and SEO."
 
Himanshu Mehrotra, co-founder and chief strategist, Urbane Media, added, “We are thrilled with this new partnership to come on board as the digital agency for Denver. At Urbane Media we believe in the power of performance driven brand building and are committed to ensuring Denver's digital growth."
Source:
Campaign India

Related Articles

Just Published

14 hours ago

Disney Cruise Line VP on how the brand ventures ...

With a locally adaptive strategy, strong fan engagement, and Disney’s magical storytelling, Disney Cruise Line sets sail into Asia ahead of its December 2025 debut. Campaign speaks exclusively with VP and regional GM Sarah Fox before Campaign 360 next week.

15 hours ago

Omnicom set targets to cut staff costs by 10 per cent

Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.

18 hours ago

Slack’s new hustle: From free chats to paid ...

With AI agents, structured integrations, and Slack Connect, Salesforce bets on transforming Slack from a chat tool into a marketer’s operating system.

18 hours ago

The emotional connection: A new normal in influencer...

Brand recall tends to be faster and stronger when associated with individuals who have established face value, says The InterMentalist founder.