Dentsu Programmatic has announced the launch of Dentsu Curate in India.
The strategic programmatic supply solution will enable advertisers to target premium inventory. It will also help improve media quality by consolidating supply and involving deeper integrations with tech platforms and data partners.
This solution will guide clients in buying digital inventory across media, on behalf of dentsu X, Carat, and iProspect in a brand-safe and fraud-free environment.
Divya Karani, chief executive officer, media, Dentsu South Asia, said, “Dentsu Curate offers our clients’ assurance and trust in maximising fraud-free, brand safe, and viewable inventory. Dentsu’s ability to fulfil these assurances entails working with the right supply partners with robust solutions and value to ensure clean supply in building a marketplace for our advertisers.”
Salil Shanker, chief operating officer, Dentsu Programmatic, said, “At Dentsu, we are committed to investing our brand dollars to deliver maximum efficiency and efficacy whilst safeguarding brand legacy. With the launch of Dentsu Curate, we are equipped to help enable great value and outcomes for our clients and support a fair marketplace.”
Saagar Sethi, president, Amplifi India, said, “It is all about finding the right mixture of quality publishers and partners that align with our defined quality KPIs. Our Inventory Superiority Mechanism is used to analyse the quality of a publisher across a variety of our trusted partners. With Dentsu Curate we safeguard transparency on the overall media operations.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins