Dentsu Marcom appoints Narayan Devanathan as national planning head

Dentsu India Group has announced the appointment of Narayan Devanathan as national planning head, Dentsu Marcom. Based out of the Group's India headquarters in Gurgaon, Devanathan will be a key member of the new leadership team at Dentsu India Group. His primary responsibilities will involve leading strategic planning for current and prospective clients across Dentsu Marcom offices in India. The agency informed that his appointment is first in a series of several senior-level appointments to be announced shortly. Narayan joins from Euro RSCG where he was chief strategy officer.

Commenting on the new appointment, Rohit Ohri, executive chairman, Dentsu India Group said, “It’s an exciting time for us at Dentsu India Group. We’ve triggered a transformation, a new beginning and a reinvigoration of our India presence. Narayan will partner Titus Upputuru and Hiroshi Omata to lead Dentsu Marcom to its next phase of growth.  The width of Narayan’s experience and passion for the creative work will be invaluable for Dentsu India.”

On joining Dentsu Marcom, Devanathan added, “Over the years, I've figured the three principles that I work best by are honesty, simplicity and collaboration. In the new scheme of things at Dentsu India, that's what I'm looking to harness as the head of strategic planning - to help create a fantastic future for brands, together with my agency and client partners. After some terrific stints at American and Indian agencies, I guess I'm hoping to find love in Tokyo too.”

Over his 19 years in the business, Narayan has worked across capacities in planning and copy with leading advertising agencies in India and the United States. Prior to Euro, Narayan was senior planning director at Ogilvy & Mather India. He has also worked with US based Cramer-Krasselt and Admerasia, New York.