Dentsu Impact has recently re-structured its creative department and promoted Anupama Ramaswamy as the National Creative Director.
Anupama has been with Dentsu Impact for over a year now. She had joined as an Executive Creative Director.
The recent re-structuring happened owing to the consolidation of creative, digital and media duties for all Maruti Suzuki brands (except Nexa brands) with Dentsu Aegis Network. Post this development, the network created an integrated creative team to deliver solutions for the brand. Anupama would be leading this team for both offline as well as digital.
Some of the agencies that Anupama has worked with, besides Dentsu Impact, include Cheil, JWT, Lowe Lintas, Rediffusion, Havas and FCB. She has worked across a gamut of brands such as Samsung, Nokia, Airtel, Woodland, Whirlpool, LG, Maruti, Lays and Boost.
Ramaswamy said, “It is an exciting time to be at Dentsu Impact and working on a brand like Maruti Suzuki. Maruti Suzuki is undergoing a transformation and not many in the industry can boast of being a part of such a change. My mandate is to make the most popular automobile brand equally young and vibrant. There is so much to learn and hopefully enough to contribute too.”
Soumitra Karnik, Chief Creative Officer, Dentsu Impact said, “Anupama has played a stellar role in the creative performance of Dentsu Impact. Keeping pace with where Maruti Suzuki aims to be in the coming times is both exciting as well as challenging. It requires complex understanding of the automobile industry and the world in which it is going to operate in. She is going to be right in the forefront of this change and along with her team with diverse capabilities, will be setting altogether a new bar.”
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