Campaign India Team
Jan 19, 2017

Dentsu Impact bags HT Media's creative duties barring radio brands

The account was won post a multi-agency pitch

Dentsu Impact bags HT Media's creative duties barring radio brands
Dentsu Impact has won the creative duties of all the brands under HT Media barring its radio offerings following a multi-agency pitch.
 
The agency's mandate includes Hindustan Times, Hindustan (Hindi), Mint, Shine.com, HT Campus, Career Plus, Study Mate, English Mate and Bridge School of Management. Prior to this the group worked with different agencies for its brands. 
 
Rajan Bhalla, group chief marketing officer, HT Media, said, “We wanted to move to a single partner for our diverse brand portfolio. Dentsu was already handling Hindustan, Mint and Shine.com and their team has done excellent work for the last few years, hence the decision to go with them.”
 
Amit Wadhwa, president, Dentsu Impact, said, “This is a big win for us and an important one. When a group like Hindustan Times decides to award its entire portfolio of brands to one agency, it shows the level of trust as well as spirit of partnership from both ends. We are extremely excited and are rearing to create some interesting work.”
 
Soumitra Karnik, national creative director, Dentsu Impact, added, “It’s a fabulous start to this year for us. Winning all the brands of HT group is something any creative agency would kill for. Along with this great news also comes great responsibility. We are quite committed to doing some great work on each brand.”
 
The radio brands Fever FM and Nasha FM, are handled by Ogilvy & Mather. 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Shirley D'Costa joins Supari Studios as chief business officer
Premium
1 hour ago

Shirley D'Costa joins Supari Studios as chief ...

Was digital practice lead (West) at MSL prior

Premium
MullenLowe Lintas Group moves out of Express Towers
Premium
2 hours ago

MullenLowe Lintas Group moves out of Express Towers

Aims to be a 'hyper-bundled' advertising agency that offers all services under one roof

Premium
Cannes Lions 2019: What Cannes wants to talk about? Quitting social media
Premium
2 hours ago

Cannes Lions 2019: What Cannes wants to talk about? ...

Conversations at Cannes kept returning to the negative influence of social media on mental health, with other strands of the same discussion touching on harmful agency-client working relationships and the introduction of psychological "safe spaces" at work.

Premium
Cannes Lions 2019: 'Creatives need to step up' - Nick Law
Premium
2 hours ago

Cannes Lions 2019: 'Creatives need to step up' - ...

The global chief creative offiicer at Publicis Groupe tells Cannes that creatives can't hide behind the big idea, but need to become masters of media and step up as business partners.