Dentsu Impact has won the creative duties of all the brands under HT Media barring its radio offerings following a multi-agency pitch.
The agency's mandate includes Hindustan Times, Hindustan (Hindi), Mint, Shine.com, HT Campus, Career Plus, Study Mate, English Mate and Bridge School of Management. Prior to this the group worked with different agencies for its brands.
Rajan Bhalla, group chief marketing officer, HT Media, said, “We wanted to move to a single partner for our diverse brand portfolio. Dentsu was already handling Hindustan, Mint and Shine.com and their team has done excellent work for the last few years, hence the decision to go with them.”
Amit Wadhwa, president, Dentsu Impact, said, “This is a big win for us and an important one. When a group like Hindustan Times decides to award its entire portfolio of brands to one agency, it shows the level of trust as well as spirit of partnership from both ends. We are extremely excited and are rearing to create some interesting work.”
Soumitra Karnik, national creative director, Dentsu Impact, added, “It’s a fabulous start to this year for us. Winning all the brands of HT group is something any creative agency would kill for. Along with this great news also comes great responsibility. We are quite committed to doing some great work on each brand.”
The radio brands Fever FM and Nasha FM, are handled by Ogilvy & Mather.