Campaign India Team
Mar 03, 2015

DDB MudraMax wins media mandate of Athena Life Sciences

This is the first time Athena Life Sciences has roped in an agency

DDB MudraMax wins media mandate of Athena Life Sciences

Athena Life Sciences, a cosmoceutical and therapeutic treatment center, has appointed DDB MudraMax Media as its media agency. The agency will be responsible for planning, buying and implementation. This is the first time Athena Life Sciences has roped in an agency.

For their maiden campaign, the company will focus on building awareness for D’Free, an overnight anti-dandruff lotion. 

Prabhu Karthikeyan, CEO and MD, Athena Life Sciences, said, “Startup dynamics are so different from established businesses - budget constraints, faster changes, narrow focus, and so much more. DDB MudraMax Media gave us the comfort of a large planning and buying house, strong FMCG/consumer mindset, and yet brought in the kind of attention, collaborative thinking that a startup deserves.”

Navin Kathuria, associate vice president, DDB MudraMax Media, commented, "It is an interesting assignment to deploy our consumer planning and holistic implementation skills, with ideas at the centre of the consumer engagement. We are very delighted to partner with Athena Life Sciences in their journey towards building a cutting edge consumer products business."
 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Just Published

Premium
Taapsee Pannu lands a crispy news anchor job with Kurkure
Premium
15 hours ago

Taapsee Pannu lands a crispy news anchor job with ...

Watch the film conceptualised by Wunderman Thompson here

Premium
Torie Henderson to depart OMG
Premium
15 hours ago

Torie Henderson to depart OMG

Market-level CEOs will lead their territories as the CEO of SEA and India.

Premium
Manav Sethi joins Eros International as group CMO
Premium
Dubai Lynx 2019: Bobby Pawar, Geet Rathi, Prerna Mehra and Rathi Gangappa on jury
Premium
19 hours ago

Dubai Lynx 2019: Bobby Pawar, Geet Rathi, Prerna ...

Festival to be held between 10-13 March