Athena Life Sciences, a cosmoceutical and therapeutic treatment center, has appointed DDB MudraMax Media as its media agency. The agency will be responsible for planning, buying and implementation. This is the first time Athena Life Sciences has roped in an agency.
For their maiden campaign, the company will focus on building awareness for D’Free, an overnight anti-dandruff lotion.
Prabhu Karthikeyan, CEO and MD, Athena Life Sciences, said, “Startup dynamics are so different from established businesses - budget constraints, faster changes, narrow focus, and so much more. DDB MudraMax Media gave us the comfort of a large planning and buying house, strong FMCG/consumer mindset, and yet brought in the kind of attention, collaborative thinking that a startup deserves.”
Navin Kathuria, associate vice president, DDB MudraMax Media, commented, "It is an interesting assignment to deploy our consumer planning and holistic implementation skills, with ideas at the centre of the consumer engagement. We are very delighted to partner with Athena Life Sciences in their journey towards building a cutting edge consumer products business."