CRY entrusts BBH with creative and digital mandate

CRY (Child Rights and You) has appointed BBH India to handle its creative duties and digital media solutions.

While seeking to raise awareness and action, CRY’s intent is to engage a wider audience through the digital route.

On the development, Yogita Verma, director, resource mobilisation and volunteer action, CRY, said, “CRY’s communication mandate is to raise awareness and thereby action for children in India for whom a happy, healthy childhood is not a natural consequence. In BBH we have a partner who is not only extremely skilled at what it does, but also one that is truly passionate about children and committed to ensuring them a future filled with hope. Creating brand awareness and mobilising people for the cause of child rights is a challenge particularly when limited resources need maximum impact. The digital space is one such area where CRY can engage with its target audience, and BBH’s specialisation in digital media and creative tools in the digital space will help CRY reach out to a wider audience”.

Subhash Kamath, managing partner, BBH India, said, "It's not often in advertising that one gets a chance to use one's skills and talent for a real cause; something that directly impacts society, especially children. We're proud to partner CRY on their journey and we have tremendous respect for what they do. All of us at BBH are looking forward to working on some groundbreaking strategies for them.”