Campaign India Team
Apr 10, 2013

CRY entrusts BBH with creative and digital mandate

The child rights NGO is looking to engage a wider audience through the digital route

CRY entrusts BBH with creative and digital mandate

CRY (Child Rights and You) has appointed BBH India to handle its creative duties and digital media solutions.

While seeking to raise awareness and action, CRY’s intent is to engage a wider audience through the digital route.

On the development, Yogita Verma, director, resource mobilisation and volunteer action, CRY, said, “CRY’s communication mandate is to raise awareness and thereby action for children in India for whom a happy, healthy childhood is not a natural consequence. In BBH we have a partner who is not only extremely skilled at what it does, but also one that is truly passionate about children and committed to ensuring them a future filled with hope. Creating brand awareness and mobilising people for the cause of child rights is a challenge particularly when limited resources need maximum impact. The digital space is one such area where CRY can engage with its target audience, and BBH’s specialisation in digital media and creative tools in the digital space will help CRY reach out to a wider audience”.

Subhash Kamath, managing partner, BBH India, said, "It's not often in advertising that one gets a chance to use one's skills and talent for a real cause; something that directly impacts society, especially children. We're proud to partner CRY on their journey and we have tremendous respect for what they do. All of us at BBH are looking forward to working on some groundbreaking strategies for them.”

Campaign India

Related Articles

Just Published

21 hours ago

Cannes Lions 2020 cancelled: Indian adland reacts

Some believe learnings will be missed while some call for work to be celebrated with an online event

23 hours ago

Cannes Lions not to be held in 2020

Festival scheduled to return in June 2021

1 day ago

Weekend Wrap: 3 April 2020

In the news: ASCI, Media Mantra, Ogilvy, The BlueBeans, Ventes Avenues

1 day ago

Vivo India salutes the heroes who wear capes

Watch the film conceptualised by Dentsu Impact here