Campaign India Team
May 30, 2012

Creativeland Asia wins big at FAB Awards 2012

Bags two FABulous and three FAB awards for Hippo work; McCann Worldgroup India wins a FAB for Perfetti

Creativeland Asia wins big at FAB Awards 2012

Two Indian agencies were awarded at the 14th International Food and Beverage (FAB) Creative Excellence Awards, announced on 29 May 2012 in London.

Creativeland Asia won two FABulous awards (equivalent of Grand Prix) for Hippo Baked Munchies  ‘Plan-T’ - one in the category of Advertising/Integrated/Sales Promotion/Direct/Collateral and POS/Best Use Of Media; and the other in Mobile/Digital/Interactive/Non Traditional.

The Hippo campaign also won FAB awards (equivalent of Gold) in Best Use of Media, Best Use of Technology and Social Media.

McCann Worldgroup India won a FAB award in the Packaging Design category for Perfetti Van Melle’s Happy Indians Range.

The title of Agency Of The Year went to BBDO Toronto, which picked up multiple awards for its 'Touch the Rainbow' Cat - Skittles campaign.

The FAB Awards, focussed on creative work done for food and drink brands, attracted over 3,600 pieces of work from over 60 countries this year.

The full list of winners is available at www.fabawards.com/2012/winners.

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Safe is passé, risk-taking is in

A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.

7 hours ago

The future belongs to the curious

In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.

7 hours ago

Inside PHD’s playbook: Why in-housing and empathy ...

By treating in-housing as collaboration, not competition, PHD is reframing agency relationships through trust, empathy, and tech-enabled adaptability amid industry consolidation.

10 hours ago

Clash of the generations

In Two Minds: With three generations in one office, agency leaders are challenged to design spaces where ambition isn’t one-size-fits-all, but one-size-fits-now.