Campaign India Team
May 30, 2012

Creativeland Asia wins big at FAB Awards 2012

Bags two FABulous and three FAB awards for Hippo work; McCann Worldgroup India wins a FAB for Perfetti

Creativeland Asia wins big at FAB Awards 2012

Two Indian agencies were awarded at the 14th International Food and Beverage (FAB) Creative Excellence Awards, announced on 29 May 2012 in London.

Creativeland Asia won two FABulous awards (equivalent of Grand Prix) for Hippo Baked Munchies  ‘Plan-T’ - one in the category of Advertising/Integrated/Sales Promotion/Direct/Collateral and POS/Best Use Of Media; and the other in Mobile/Digital/Interactive/Non Traditional.

The Hippo campaign also won FAB awards (equivalent of Gold) in Best Use of Media, Best Use of Technology and Social Media.

McCann Worldgroup India won a FAB award in the Packaging Design category for Perfetti Van Melle’s Happy Indians Range.

The title of Agency Of The Year went to BBDO Toronto, which picked up multiple awards for its 'Touch the Rainbow' Cat - Skittles campaign.

The FAB Awards, focussed on creative work done for food and drink brands, attracted over 3,600 pieces of work from over 60 countries this year.

The full list of winners is available at www.fabawards.com/2012/winners.

Source:
Campaign India

Related Articles

Just Published

10 hours ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.

11 hours ago

Mark Penn’s challenger playbook: Cockroach DNA, ...

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

14 hours ago

Influencers versus employees: Who builds brand ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

14 hours ago

41% of adland fears AI will stifle creativity

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.