The ad features a girl who is self-confident, empowered and fun-loving. It shows her as being someone in her own right - an artist having the confidence to take the initiative in furthering an interaction with the man she finds attractive.
Touches upon the important issue of addiction to online games. However, the ad furthers the general perception that boys are the ones who are addicted to online gaming. According to a report in Forbes, in Asia which accounts for 48% of the world’s total gaming revenue, women now make up 40-45% of the Asian gaming population.
The creative team deserves kudos for featuring a female and a male athlete competing on an international platform, for two equally physically challenging sports - weightlifting and wrestling. It shows how a woman also faces and deals with pain to achieve her aspirations and also that these sports are not easy for a man either.
The head of marketing, integrated communications, and commercial operations, South Asia at Signify India delves into the brand's shift in investment focus in order to adapt to the evolving marketing landscape and also reveals what he admires about the Indian railways