Fortune India has appointed Contract Advertising as its creative agency following a multi-agency pitch. Contract will will formulate the magazine brand's creative and digital strategy in India, informed an agency statement.
Anita Mazumdar, business head, Fortune India, said, “We are at a stage in our brand cycle, where we need a lot more than just creative inputs. The idea is to grow the brand (qualitatively and quantitatively) in India to new heights and that’s where the strategic inputs from Contract Advertising will come into play. The team came to us with a passion to drive this brand and we are now looking at a long-standing relationship with the agency."
Rana Barua, CEO, Contract Advertising, said, “This is an iconic brand to partner with. We believe in the power this partnership can provide to both entities and look forward to a great and enriching relationship with this brand.”
Fortune India was launched in India in October 2010 in a licensing partnership between ABP Group of Publications & Time Inc. Fortune India is the fifth international edition following those in China, Turkey, Korea and Greece.