Colors continued to lead the GEC eyeballs race with 270 GRPs in week 23 (HSM, CS 4+, TAM) with STAR Plus climbing back to second place with 246 GRPs. Zee was 11 GRPs behind at 235 GRPs. NDTV Imagine stayed above the 100 mark with 106 GRPs while Sony slipped to 90 GRPs. STAR One registered 60 GRPs. Real continues to be viewerless, clocking just 13 GRPs for the week under review. Track GECs performances in 2009:Week 22
Colors continued to lead the GEC eyeballs race with 270 GRPs in week 23 (HSM, CS 4+, TAM) with STAR Plus climbing back to second place with 246 GRPs. Zee was 11 GRPs behind at 235 GRPs.
NDTV Imagine stayed above the 100 mark with 106 GRPs while Sony slipped to 90 GRPs. STAR One registered 60 GRPs.
Real continues to be viewerless, clocking just 13 GRPs for the week under review.
Track GECs performances in 2009:
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
Shares will vest over five-year period.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
