Campaign India will be compiling and adding Diwali films brands are creating on this page in the build up to the festival which will be celebrated on 14 November.
Bajaj Allianz Life
Bajaj Allianz Life's film urges people to gift meaningful moments and memories to people for Diwali. The idea is to ask people not to gift for the sake of it, but gift something that makes a difference in their lives.
Jio Creative Labs
Jio Creative Labs along with Shraddha Kapoor, wanted to spread the message of animal safety.
A film was created using virtual reality as a tool to enhance the impact of the message on the viewers. The idea was to make people understand the plight of stray animals during Diwali. A virtual reality interface that allowed people to experience Diwali from a stray animal’s point of view was created.
ICICI Lombard has supported the Mumbai Dabbawalas by providing them with new cycles and helmets. To create awareness for this initiative and encourage others to come forward in support, the brand has rolled out a digital film. It opens with a dabbawala hearing the news of the first lockdown being extended. A few weeks later he gets a phone call asking him to resume work. But his cycle has rusted and his chain breaks leaving him in distress. The next morning, he is woken up to the sound of cycle-bells and steps out to see his fellow dabbawalas welcoming him to a new start. He is in immense joy to see his daughter with a new bicycle.
Eros Now’s #UnlockDilwaliDiwali film shows the essence of life under the 'new normal'. It showcases how a family of three different generations bonds together over content on Eros Now, thus unlocking this #DilwaliDiwali in the comfort of their home.
The film personifies the year 2020 in a human avatar. It shows an interaction between two individuals; the first one plays the character of year 2020 and the other an optimistic individual. The banter between the two individuals centres around Diwali and their quest of finding a moment of joy.
Bank of Baroda
Bank of Baroda's campaign consists of two films - one each for car loans and home loans. The films promote the bank's attractive rate of interest, easy loan takeover, waiver on the processing fee with longer tenure with high amount of eligibility and zero foreclosure charges.
Max Fashion's asking viewers to unlock happiness in the lead up to the festival. It shows a family getting ready to celebrate Diwali with a couple fighting and their child looking on. As the film progresses, the mood changes and it ends with the three of them celebrating the festival in the usual way.
The film shows an Exide Care executive repairing a car. Once he's done and about to leave, he's invited by the family whose car was spoilt to celebrate Diwali with them.
Paytm's film shows how one can use the feature where they can transfer money directly into a bank account using the app. A househelp gets her Diwali bonus straight into her bank account thanks to the app even though she can't physically meet the sender, who has chosen not to travel back to his house because of the pandemic.
The experiment throws light on how a busy life makes viewers tend to spend lesser time with loved ones. It asks users to look at the rituals they perform on Diwali day (in terms of checking with loved ones) on a daily basis.
The film shows a father and son engrossed watching a series on their Dell laptop. A girl comes in and is visibly upset with her father and brother for not completing Diwali decorations.
The film celebrates the spirit of the festive season by putting the spotlight on the beauty of family bonding and shows the importance of the joy of gifting.
House of Hiranandani
House of Hiranandani's campaign titled ‘Beete Din’ shows two families reminiscing about the early days of the lockdown. It shows the life of two families and showcases the comfort, convenience and joy with which they sailed through the lockdown times, while living in their own apartment. The video is a part of the ‘House of Happiness’ festival that comprises a rent back scheme for two years and other offers that makes it easy to own an apartment during the challenging times.
The film shows a child upset as his father forgot to get him his Diwali gift. The father himself is under pressure at work because of the challenging working conditions caused by the pandemic. The child's friends come together surprise him and cheer him up by undertaking cute, innocent acts.
JK Super Cement
JK Super Cement pays tribute to the doctors and other medical staff for their sacrifices during the pandemic. The film depicts the tribulations and hardships of a doctor who can't be with her family on Diwali day.
Signature Global's film is around the theme of owning a home. With the festive season as the background, the film promotes the idea of today’s millennial gifting a home to parents who could not afford to buy one throughout their life.
Ferns N Petals
Ferns N Petals reiterates how social distancing will make Diwali have a different look this year. Narrated by Naseerudin Shah, the film shows one thing that will remain the same - the joy of gifting.
iD Fresh Foods
iD Fresh Food's film applauds the dedication, commitment and courage of healthcare workers. The film shows a doctor, who has not visited home since the last two weeks, on a video call with her family. The family assures her that they have been cooking at home thanks to iD's range of products.
3 November 2020
This film is based on the theme 'Khushiyon ka Homemaker' and wants viewers to embrace new experiences and progressive thinking. It shows the journey of a newly married woman and how she is welcomed by each family member. It shows its range of electronic products as an integral part of everyday life as well as of celebrations.
Candere by Kalyan Jewellers
Jewellery store Candere's campaign promotes its 'Double Gold Rate Protection' (DGRP) plan. The film shows how a friend looks to troll another for buying gold at an expensive rate. The friend responds by informing him about this new plan.
2 November 2020
Shoppers Stop positions the festive season as one that that also celebrates mental liberation from the pandemic. It portrays the festival of lights as one that gets the ray of light back into our lives.
Pepperfry's film conceptualised by L&K Saatchi & Saatchi shows a father-daughter duo fighting for an armchair as they look for the best WiFi spot in the house. On realising that he is about to lose, the father calls it truce by gifting another armchair to his daughter for Diwali, placed right next to his.
30 October 2020
Samsung has launched the #HomeFestiveHome campaign through which it looks to celebrate human spirit in these challenging pandemic times. It shows how this year's festive season will be celebrated in different ways.
GSK Consumer Healthcare has rolled out a 'For The Love Of Festive Favourites' campaign for its toothpaste brand Sensodyne. With a film each for Durga Puja and Diwali, the film pays tribute to traditional cuisines without which festivals are incomplete. The idea is to keep the festive traditions alive and enjoy favourite foods without the worry of tooth sensitivity.
TVS Credit Services rolled out a #MagicalDiwali festive campaign again this year. The consumer promotion in its third consecutive year looks to add to the festive fervour of the consumers by inviting them to share some joyous pictures and selfies of their latest purchase, and stand a chance to win prizes. The fifteen-day long #MagicalDiwali contest starts on 1 November.