CoinSwitch appoints Kasturi Paladhi

CoinSwitch has announced the appointment of Kasturi Paladhi as head of public relations. 

 

Paladhi will head external communications and will develop communication strategies and initiatives. 

 

She moves from Xiaomi India, where she was lead public relations and communications. 

 

Jayadevan PK, senior director of communications and content, said, “We are thrilled to have Kasturi Paladhi on board. Her wealth of experience and strategic acumen will be instrumental in driving CoinSwitch's communication narrative and strengthening our brand presence and reputation as we chart the journey to become a wealth tech destination for Indian investors.”

 

Paladhi said, “Owing to the company’s vision of becoming a one-stop wealth-tech platform, I believe there couldn’t have been a better time to join the force. I am excited to work alongside the talented team and our extremely humble leadership to develop a comprehensive media and communications strategy. I hope that my expertise will help the team achieve their goals and narrate our story to millions of Indian investors.”

 

In a career spanning over 13 years, she has also worked with MSL and Fever FM, among others.