Campaign India Team
Nov 29, 2012

Coca-Cola is Cannes Lions 2013 creative marketer of the year

GLOBAL - The Coca-Cola Company will be recognised at The Cannes Lions International Festival of Creativity in June 2013 as Creative Marketer of the Year.

Coke's outdoor Grand Prix winning entry
Coke's outdoor Grand Prix winning entry

Previously known as Advertiser of the Year Award, the prize is presented to brands that have distinguished themselves by inspiring innovative marketing of their products across multiple platforms and who embrace and encourage creativity in the brand communications produced by their agencies. 

This year's advertiser of the year was Mars and last year's was Ikea. 

This is the first time Coca-Cola has received this award, despite winning more than 100 Lions since its first win in 1967. Most recently, the brand won the 2012 Outdoor Grand Prix for China for 'Coke hands' by Ogilvy. 

"The Coca-Cola Company’s restless pursuit of creative innovation in the marketing of its brands across multiple platforms in many different territories has been honoured at Cannes for many years,” said Philip Thomas, chief executive of Cannes Lions. “Most noticeable, when looking at its Lion winners, there is the perfect balance between the careful, consistent management of global brands and freedom given to local teams to adapt and innovate for their markets."

This win for Coke follows the brand's recognition as Digital Brand of the Year at the recent Digital Media Awards 2012.

The article first appeared on Camapign Asia

Source:
Campaign Asia

Related Articles

Just Published

9 hours ago

Zomato’s ‘Fuel your hustle’ runs on empty

The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.

11 hours ago

Omnicom tops revenue estimates, APAC posts 6.5% ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.

12 hours ago

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

13 hours ago

Discounts are dead. Rewards speak louder than cashbacks

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.