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GLOBAL - The Coca-Cola Company will be recognised at The Cannes Lions International Festival of Creativity in June 2013 as Creative Marketer of the Year.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.