Advertising In-Depth
Pooja Ahuja Nagpal
Jul 27, 2013

Close - Up: ‘You have to be a planner to write some great copy’

Zarvan Patel and Prashant Godbole, founders, tell Pooja Ahuja Nagpal about creating their own big adda Ideas@Work since 2007, and the foundations on which it has been built. Excerpts.

Prashant Godbole (L) and Zarvan Patel (R)

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