Advertising Digital
Ananya Saha
May 13, 2015

Close Up: “Agencies Are Dead”

Viral Pandya, co-founder and chief creative officer of Out of the Box, tells Ananya Saha about his creative shop and why he won't sell to another agency

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

Piyush Pandey dies at 70; the industry mourns a legend

2 Piyush Pandey dies at 70; the industry mourns a legend

Bingo! turns ‘Big No’ into its boldest punchline yet

3 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

4 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

5 Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

ICC World Cup: Where does women’s cricket stand after historic win?

6 ICC World Cup: Where does women’s cricket stand after historic win?

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

7 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again

9 Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again

AI’s double-click: More speed, less soul?

10 AI’s double-click: More speed, less soul?

Related Articles

Josy Paul, Rajiv Rao, Ravi Deshpande and Viral Pandya on One Show 2017 juries
Awards
Oct 28, 2016
Campaign India Team

Josy Paul, Rajiv Rao, Ravi Deshpande and Viral ...

New York Festivals 2014: Crayons, Out of the Box bag a Design Silver each
Advertising
May 02, 2014
Campaign India Team

New York Festivals 2014: Crayons, Out of the Box ...

Cannes Lions 2011: Out of the Box bags a Gold in Design Lions
Advertising
Jun 23, 2011
Campaign India Team

Cannes Lions 2011: Out of the Box bags a Gold in ...

Asian Paints goes out-of-the-box; partners with Amazon Ads
Marketing
Jun 16, 2023
Campaign India Team

Asian Paints goes out-of-the-box; partners with ...

Just Published

Toilet soaps dominate TV advertising in 2025: TAM AdEx
Advertising
3 hours ago
Campaign India Team

Toilet soaps dominate TV advertising in 2025: TAM AdEx

Hindustan Unilever and Reckitt remained the largest spenders, even as muted consumer demand saw FMCG companies tightening their ad budgets.

Coca-Cola reignites AI ad debate with new holiday campaign
Advertising
4 hours ago
Shannon Miller

Coca-Cola reignites AI ad debate with new holiday ...

A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.

The great escape? What they don’t tell you about going independent
Opinion
4 hours ago
Edward Usher

The great escape? What they don’t tell you about ...

Life after the network machine: the highs, the headaches and the surprising truth about creative freedom.

Lego Christmas ad spotlights power of play with classic Lionel Richie tune
The Work
5 hours ago
Charlotte Rawlings

Lego Christmas ad spotlights power of play with ...

Because someone needs to tell the kids to ditch their tablets and phones in favour of playing with real, tactile toys.