Advertising In-Depth
Shephali Bhatt
Jul 28, 2012

Close up: A writer at heart

Shephali Bhatt, in conversation with IIT-ian turned ad man Nitesh Tiwari, national creative resource, Leo Burnett, on 15 years in advertising, mentors, hard fought pitches, tryst with film-making and his best and worst work, yet

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Why Shah Rukh Khan still rules India’s brand universe at 60

2 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

3 ICC World Cup: Where does women’s cricket stand after historic win?

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

7 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Brands must back women’s sport’s future, not just fame

8 Brands must back women’s sport’s future, not just fame

Agencies must prove ROI, not just impressions

9 Agencies must prove ROI, not just impressions

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

10 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

Related Articles

Publicis Groupe unites Leo Burnett and Publicis Worldwide under new Leo network
Advertising
Jan 14, 2025
Alessandra Scotto di Santolo

Publicis Groupe unites Leo Burnett and Publicis ...

Former Leo Burnett India executive Ankit Singh joins Hilton Worldwide
Marketing
Sep 18, 2024
Preeti Hoon

Former Leo Burnett India executive Ankit Singh ...

Leo Burnett appoints Anirban Roy as CSO
Advertising
Apr 30, 2024
Campaign India Team

Leo Burnett appoints Anirban Roy as CSO

Amitesh Rao joins Leo Burnett
Advertising
Jan 03, 2024
Campaign India Team

Amitesh Rao joins Leo Burnett

Just Published

One Asia Communications warns of widening GEO gap
Media
5 hours ago
Campaign India Team

One Asia Communications warns of widening GEO gap

92% of Indian comms and marketing teams already use AI, one of the highest in Asia. Yet GEO readiness lags.

From noise to ROI: how smart brands can win India’s festive quarter
Marketing
6 hours ago
Raviteja Dodda

From noise to ROI: how smart brands can win India’s ...

Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.

Adobe to buy Semrush in $1.9 billion deal to expand AI marketing tools
Marketing
6 hours ago
Robin Langford

Adobe to buy Semrush in $1.9 billion deal to expand ...

The Boston-based company is favoured by marketers for its SEO and analytics tools.

Bisleri recasts hydration as lifestyle in a fragmented market
Advertising
7 hours ago
Vinita Bhatia

Bisleri recasts hydration as lifestyle in a ...

Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.