CIDCA 2019: Second batch of shortlists

Event to be held on 12 June in Mumbai

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Here are the second set of shortlists for Campaign India Digital Crest Awards 2019.

Winners will be announced on 12 June in Mumbai.

To read details about the jury and view the first set of shortlists, click here.

Category	Entry	Entrant Company	Brand
Digital Strategy	When India Dared To Stare	Madison Media	MTV India
Digital Strategy	Good Riddance, Mr. Bob Svagene	Logicserve Digital Pvt. Ltd.	Bajaj Allianz General Insurance Company Limited
Digital Strategy	Analyse Jack Ryan	Everymedia Technologies Private Limited	Amazon Prime Video
Digital Strategy	The Blind List	MRM//McCANN	Lufthansa German Airlines
Digital Strategy	Share A Coke	Interactive Avenues - Reprise Network Company	Coca-Cola
Digital Strategy	Comicstaan ke saath #FunAayega by Amazon Prime Video	SoCheers & PivotRoots	Amazon
Digital Strategy	American Tourister challenges the true icons of swag with Swagpack	Interactive Avenues - Reprise Network Company	American Tourister
Digital Strategy	Nerolac’s ‘chamak’ urges consumers to take the leap of faith – from objects to homes.	Interactive Avenues - Reprise Network Company	Nerolac Paints
Digital Strategy	American Tourister Curio become a ‘status symbol’ that’s Hard To Let Go	Interactive Avenues - Reprise Network Company	American Tourister
Digital Strategy	How Castrol Activ brought communities together to #ProtectWhatYouLove	Interactive Avenues - Reprise Network Company	Castrol Activ
Digital Strategy	#SowTheFuture – engaging the second generation farmer with tailor made content	Interactive Avenues - Reprise Network Company	Mahindra Tractors
Digital Strategy	Dell Anti Rote Day 2018		Dell India
Digital Strategy	Meethe Bahane	FoxyMoron	Hershey's Syrup
Digital Strategy	Beat the Crave	WATConsult	Saffola Fittify
Digital Strategy	BITS Pilani - Work Integrated Learning Programme	MRM//MCCANN	Work Integrated Learning Programme
Digital Strategy	Havells Brand Campaigns	Havells India Limited	Havells
Digital Strategy	Vibes Don't Lie	Liqvd Asia	Legrand India
Digital Strategy	Children See, Children Do	Liqvd Asia	Kores
Digital Strategy	IPL 2018		IPL 2018
Digital Strategy	Max Life SSC Campaign	iProspect India	Max Life
Digital Strategy	Digital Strategy - SMAAASH: PUBG	1702 Digital	SMAAASH
e-Commerce Omni-channel strategy	HP Big Sale Campaign	Magnon eg+	HP INC
e-Commerce Omni-channel strategy	Boosting E-commerce Sales for Cipla Health's ActivKids Immuno Boosters	Amura Marketing Technologies Ltd.	ActivKids Immuno Boosters
e-Commerce Omni-channel strategy	Max Life SSC Campaign	iProspect India	Max Life
e-Commerce Omni-channel strategy	How ASUS increased its Market Share 10X in 9 months using e-commerce only strategy	Fulcro	ASUS
Experiential	Kuch Apna Sa	Madison Media	Godrej Nest
Experiential	Mahindra Racing skydive in 360 degrees		Mahindra Racing
Experiential	Too Yumm! gets India improve their snacking habit and sets a new Guinness World Record	Interactive Avenues - Reprise Network Company	Too Yumm!
Experiential	Castrol Activ’s #ProtectWhatYouLove movement creates waves across neighbourhoods	Interactive Avenues - Reprise Network Company	Castrol Activ
Format Innovation	Echo Integration with Armaan Malik	Interactive Avenues – A Reprise Network Company	Amazon India
Format Innovation	Internet's Longest Joke Chain - #LambaHaathiCheetiJoke for Comicstaan, Amazon Prime Video	SoCheers & PivotRoots	Amazon India
Format Innovation	Selec - Terrain	Digitas India	Jeep India
Format Innovation	Mahindra XUV3OO launch – BLINK TO EXPERIENCE	Interactive Avenues - Reprise Network Company	XUV300
Innovation in e-commerce	Pepperfry SSC Campaign	iProspect India	Pepperfry
Innovation in e-commerce	Mind your Language	WATConsult	Racold
Insight-led programmatic buying	Use of weather based AI banner to drive sales	Isobar	Bobbi Brown
Insight-led programmatic buying	How Ceat Leverage Block Chain Technology To Reduce Ad Fraud	Isobar	CEAT Tyre
Loyalty	Fifa #Chill24x7	Flamingo Digital Private Limited	24 Seven
Mobile - Display	Firangi On Google Maps		Yash Raj Films
Mobile - Display	Dhani - Phone Se Loan	Madison Media	Dhani
Mobile - Display	Use of weather based AI banner to drive sales	Isobar	Bobbi Brown
Mobile - Integrated	Photo OK Please	Rage Communications Pvt. Ltd.	Tata Trucks
Mobile - Integrated	Naamkaran	INNOCEAN WORLDWIDE, NEW DELHI	Hyundai
Mobile - Integrated	Mahindra Racing skydive in 360 degrees		Mahindra Racing
Mobile - Voice-Based	The Voice: 24 x 7 Open Mic Auditions	Sparkt	Star Plus
Mobile - Voice-Based	Adidas Kashmir	mCanvas Advertising Pvt. Ltd.	Adidas
Online Commerce Campaign - Customer acquisition	How NesPlus Displaced Kellogg's as the Best Selling Cereal on Amazon.in in a Day	Publicis Media-Zenith Media	NesPlus
Online Commerce Campaign - Customer acquisition	How ASUS increased its Market Share 10X in 9 months using e-commerce only strategy	Fulcro	ASUS
Search - Application of technology in search	How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results?	PUBLICIS MEDIA-EQUINOX DIGITAL	ZEE5
Social cause - Campaign for an NGO	Give Subtitles To Suicide	WATConsult	Suicide Prevention India Foundation - NGO