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chlorophyll recently celebrated ten years of its existence. The branding consultancy, headed by Kiran Khalap (pictured, right) and Anand Halve (pictured, left) used the occasion to launch Litmosi, a corporate alignment tool that attempts to help companies align their corporate values with their corporate behaviour. Kiran Khalap, founder CEO, chlorophyll, pointed out that the biggest change that had taken place in the last few years was the end of one way communication.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.