Chicnutrix gets Shilpa Shetty Kundra as brand ambassador

Aims to reiterate its commitment to women’s wellness

May 02, 2022 11:07:00 AM | Article | Campaign India Team

Chicnutrix, the women’s wellness, nutrition and beauty brand, has announced the appointment of actor Shilpa Shetty Kundra as its brand ambassador. 
 
With this association, the brand aims to reiterate its commitment to women’s wellness with nutritional supplements for a healthy lifestyle.
 
Furthermore, this association coincides with the brand’s new product launch, ‘Chicnutrix Plant-Based Collagen Builder’ for skin rejuvenation. 
 
The brand has rolled out a paid partnership post on Kundra’s Instagram page. 
 
 
Shilpa Khanna Thakkar, CEO, Chicnutrix, said, "With immense pleasure, we welcome Shilpa Shetty Kundra to our Chic Tribe. She is an inspiration for women across categories. We at Chicnutrix being a brand made for women by women, aim to cater to all age groups and categories. Who better than the iconic wellness guru to endorse our values and core philosophy. As a woman who herself is a firm believer in fitness and natural ingredients, she joins the brand with an authentic voice that helps spread this positive message of healthy living. With this association, we aim to amplify brand awareness across urban and rural markets to create many more captivating stories fuelled by pure, clinically proven, clean and convenient nutrition."