Star India has appointed Mohit Anand as general manager for Channel V. Anand comes from Microsoft India (Entertainment and Devices Division) where he was working as country manager. He has joined in place of Amar K Deb who recently called it quits to start his own internet venture. At Channel V, Anand will be responsible to follow the youth demographics to bring in innovative programming.
Anand worked at Microsoft for almost eight years. He handled console and PC games in the country. He was instrumental in launching Xbox gaming in India. He is a science graduate from the University of Punjab and has 15 years of experience in sales and business management. Before Microsoft, he worked with companies including Iris Computers, Tangerine and Dave Thomson Associates.
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